It wasn’t especially intentional, and I paid the price. That’s the origin story: a 30-year-old and the name of her favorite web forum, crossed with an old friend and a thesaurus. People could say ‘I’m an Offbeat Bride’! That sounds great! I love it!”Īnd so a book title (and then a brand) was born. “I like the alliteration with those Bs: Offbeat Bride. “Ug, none of them sound right!” I whined. “Individualist Bride? Uncommon Bride? Idiosyncratic Bride?” “Let’s get out the ol’ thesaurus,” Megan said, and starting rattling out synonyms. But Indie Bride is taken, so I need something else.” “I like how that name has an identity built into the brand - you can say ‘I’m an indie bride!’ and relate to the business as part of your identity. “I wish I could just call it Indie Bride,” I told her, invoking Lori Leibovitch’s then-hugely popular message board because it was the mid-00s and message boards were hugely popular. In trying to find something better, I called in the help of an old college friend, Megan. This title sucked for many reasons, the least of which being how do you shelve that book? I guessed it would be Bride Wore A Hula Hoop, And The, and that sounded sloppy. The original title was And The Bride Wore A Hula Hoop. Here’s the superhero origin story for Offbeat Wed (formerly Offbeat Bride), the brand that I’ve worked on for almost 20 years: In 2005, I wrote a book about nontraditional wedding planning. The three editions of the Offbeat Bride book: 2006, 2010, 2019
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